Based on decades of scientific research & supported by ongoing clinical studies

Providing the best care for our members is paramount. It’s not a guessing game, it’s scientific. We conduct independent substance use research and are validated in 9 peer reviewed journals, including a randomized-control trial.

Featured study

Long-term effectiveness of a digital, clinician-assisted CBT intervention for smoking cessation: a randomized clinical trial.

published April 26, 2022 byWebb et al.

The objective of this study was to test the effectiveness of Quit Genius for smoking cessation. The study was a 2-arm, single-blinded, parallel-group randomized controlled trial. Adult smokers (N=556) were recruited via referrals from primary care practices and social media. Participants were randomized to one of 2 interventions, Quit Genius, a digital therapeutic intervention which delivered cognitive behavioral therapy content, one-to-one coaching, and pharmacotherapy, or a control intervention, an evidence-based standard care condition in which Very Brief Advice was delivered. Those in the Quit Genius groups had higher rates of abstinence from smoking than participants assigned to Very Brief Advice across 4, 26, and 52 weeks post-quit date, with nearly double the odds of remaining abstinent over the course of the year when compared to those who were in the control group.


Our research philosophy

Quit Genius is dedicated to delivering safe and effective care for our members. In order to do so we turn to science, conducting research and peer-reviewed studies. Substance use disorders can be treated in a variety of ways, including social support, therapy, medication or a combination of treatments. But what is the most effective? Through rigorous research, we validate and refine our treatment approaches, leveraging outcomes of scientific inquiry to guide custom solutions for each individual who participates in our programs.

We've found some interesting results so far and we encourage you to take a look at the data yourself.

biochemically-verified quit rate at 28 days
biochemically verified quit rate at 26 weeks post-quit date
more likely to remain abstinent at 12 months

Quit Genius is consistently rated as the leading digital program for effective behavior change across multiple peer-reviewed papers.

Self-Efficacy and Motivation to Quit of Smokers Seeking to Quit: Quantitative Assessment of Smoking Cessation Mobile Apps

published April 30, 2021 byRajani et al. / JMIR Mhealth Uhealth

This study assessed changes in self-efficacy and motivation to quit among adult smokers (N=116) entering digital smoking cessation treatment, including the Quit Genius program. From baseline to week 4, both self-efficacy and motivation to quit increased significantly. The study concluded that effective digital smoking interventions, including Quit Genius, positively impacted smokers’ self-efficacy and motivation to quit.

Key Findings

Increase in self-eficacy


Had greater motivation to quit

Increases largely occurred in the first two weeks

Change in motivation and self-efficacy plateaued

Impact of Gamification on the Self-Efficacy and Motivation to Quit of Smokers: Observational Study of Two Gamified Smoking Cessation Mobile Apps

published April 27, 2021 byRajani et al. / JMIR Serious Games

Gamification can positively impact the cognitive components of behavior change. This study assessed the relationship between use of gamification features of smoking cessation apps, on self-efficacy and motivation to quit smoking among adult smokers (N=116) entering digital smoking cessation treatment including the Quit Genius program. The study found that gamification features were associated with change in self-efficacy and motivation to quit.

Key Findings

Gamification has a positive impact on motivation to quit

Users reported that they used the progress dashboard most

Goal setting perceived as the most useful gamification feature

Sharing was perceived to be the least useful

Using Health and Well-Being Apps for Behavior Change: A Systematic Search and Rating of Apps

published April 7, 2019 byMcKay et al. / JMIR Mhealth Uhealth

The aim of this study was to review a large sample of healthy lifestyle apps to evaluate their effectiveness in producing health-related behavior change. Over 344 apps were included in the study. Apps studied that promoted change in behavior for alcohol and tobacco consumption were noted to be on the higher end of the ABACUS/MARS scales for behavior changing features.

Key Findings

Quit Genius had highest ABACUS score of all apps measured


Quit Genius had the highest MARS score of all apps measured

Practice and self-monitoring were the most commonly found features

Majority of apps had low-to-moderate functionality for behavior change

Outcomes of Treatment to Address Alcohol Use in a Manufacturing Workforce

Learn how Quit Genius is helping one company address substance use disorders, the results and how it is making an impact on the lives of their employees.

Use of Gamification Strategies and Tactics in Mobile Applications for Smoking Cessation: A Review of the UK Mobile App Market

published June 17, 2019 byRajani et al. / BMJ Open

The goal of this study was to review the use of gamification amongst smoking cessation apps in the UK. Apps (N=125) from the Android marketplace and the iOS app store (N=15) were tested independently. Correlation coefficients were calculated to explore the relationship between scientific integrity of the apps and gamification tactics they employed. The study found that high level gamification is adopted by only a small minority of smoking cessation apps.

Key Findings

Only 2.1% of apps adhered to guidelines for scientific integrity, Quit Genius being one


Quit Genius adherence to scientifically based smoking cessation guidelines

65.7% of apps adhered to only 1-2 of Five A smoking cessation guidelines

Health app behavior change

Evaluating mobile phone applications for health behaviour change: A systematic review

published October 18, 2016 byMcKay et al. / J Telemed Telecare

This study was developed to determine best practices for health apps aiming to produce behavioral changes. A meta-analysis of 38 reviews published between 2011 and 2016 that focused on a variety of health issues was conducted in September of 2016. The study showed that to produce best practices, advances are needed in methodologies to assess the quality and effectiveness of apps.


Effective Behavioral Changes through a Digital mHealth App

published June 15, 2018 by Lin et al. / JMIR Mhealth Uhealth

In collaboration with Quit Genius, the study aimed to explore the design of mHealth apps to deliver results to users in helping them promote healthier lifestyles. The study explored multiple features of the app design to determine effectiveness and hindrances.  Among 190 completed survey responses by individuals who had completed slightly more than half of the Quit Genius app intervention, 36.3% of participants had achieved smoking cessation, and of those still smoking, the number of cigarettes smoked per day was reduced by 59.6%. The ability of the app to enhance users’ hedonic well-being and empower them was key in helping them quit smoking.

Key Findings

of participants quit smoking successfully


reduction in cigarettes smoked per day

Well-being was an important factor in users quitting

Surprisingly, inspirational aspects were seen as a negative by users

Evaluation of Two Mobile Health Apps in the Context of Smoking Cessation

published April 18, 2018 by Tudor-Sfetea et al. / JMIR Mhealth

The purpose of this study was to determine the effectiveness of cognitive behavioral therapy in mHealth smoking cessation apps. A qualitative short-term longitudinal study was conducted using a sample of 29 smokers. The thematic analysis resulted in five higher themes and several subthemes. The study concluded that CBT in the context of mHealth apps is a potentially effective tool for smoking cessation and behavioral change.

Key Findings

of users reduced the number of cigarettes smoked per day


of users would recommend the Quit Genius app

Most users reported that Quit Genius changed their thinking on smoking

NHS Smokefree was reported to be ineffective and non-impactful

Game On? Smoking Cessation Through the Gamification of mHealth: A Longitudinal Qualitative Study

published October 24, 2016 by El-Hilly et al. / JMIR Serious Games

This study investigated how gamification of mHealth smoking cessation interventions leads to change in behavior. A qualitative longitudinal study using a sample of 16 smokers divided into 2 cohorts was conducted. Over the course of 5 weeks participants were interviewed 8 times and those interviews were transcribed verbatim and thematically analyzed. Gamification has potential for a low-cost, highly effective mHealth treatment that could replace the behavioral support component found in current smoking cessation programs.


Partner with us

We are always excited to work with academic institutions and collaborators who want to make an impact on smoking cessation and behavioural healthcare. If this sounds like you, get in touch with us here.