Quitting smoking is a journey.

We’re with you every step of the way!

As seen in

68% of smokers want to quit smoking

We offer the world’s first digital cognitive behavioural therapy programme to make that happen

Gamifying Your Journey

With daily streak counts, unexpected trophies and time-based challenges, we’ll help you stay on track and motivated!

Personalised Every Step Of The Way

Quit Genius is tailored to you! So work at your own pace with your own personalised plan.

Built with leading world experts

Our programme has been developed by some of the world leading experts in smoking and cognitive behavioural therapy – so you’re in safe hands!

Evidence-Based Therapy

We use gold-standard, evidence based techniques from CBT and mindfulness to help at every stage of your journey.

Gamifying Your Journey

With daily streak counts, unexpected trophies and time-based challenges, we’ll help you stay on track and motivated!

Personalised Every Step Of The Way

Quit Genius is tailored to you! So work at your own pace with your own personalised plan.

Built with leading world experts

Our programme has been developed by some of the world leading experts in smoking and cognitive behavioural therapy – so you’re in safe hands!

Evidence-Based Therapy

We use gold-standard, evidence based techniques from CBT and mindfulness to help at every stage of your journey.

Our expert scientific advisors

Professor Jason Satterfield

An award winning expert on cognitive behavioural therapy, Professor Satterfield’s work has featured in the New England Journal of Medicine and The New York Times.

Dr David Cox

Lecturer and public speaker on the science of mindfulness. Dr Cox was formerly the Chief Medical Officer at Headspace.

Professor Azeem Majeed

Chair of Primary Care and Public Health & Head of Department at Imperial College London

How it works

Quit Genius combines cognitive behavioural therapy with mindfulness to give you full control over your mind and body.

An 8-week personalised programme

The programme is split into bite-sized steps which can be accessed anytime and anywhere.

Gold-standard therapy

Cognitive behavioural therapy (CBT) helps change existing thoughts and feelings, helping you to quit smoking for good.

Unlimited support beyond your quit date

You’ll be provided with a personalised support plan and coping tools so you never go back to smoking, ever!

We help you get the most from your team

Smoking costs employers in the UK £8.7 billion / year in lost productivity from cigarette breaks and extra sick days. Quit Genius’ corporate wellbeing programme helps optimise your team’s potential by creating a healthier, happier and smoke-free workplace.

Improve workforce productivity

Deliver cutting-edge health and wellness perks

Reduce employee attrition

See how much your organisation can save

number of employees

40

are smokers1

27

want to quit2

£49,364

in lost productive time3

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1 Calculated using an estimated smoking prevalence of approximately 20% of adults in the UK.
2 Calculated based on 68% of current smokers expressing a desire to quit, according to ASH Smoking Statistics (2016).
3 Calculated using an average cost of £1,815 / smoker to employers according to a study by the British Heart Foundation (2014).
4 Figure taken an economic model by Godfrey et al (2011).