Our mission is to empower people to overcome addictions

It all starts by combining technology, healthcare and design.

Our Story

Our story started when our co-founders, whilst working as medical doctors, recognised that the holistic textbook version of medicine was not at all what was being provided for patients. The reality is that a stretched healthcare system fails to engage people in their medical care at the preventative stages.

As a result, the $3 trillion currently spent on healthcare goes on to prevents only 10% of premature deaths. With digital therapeutics, we have the opportunity to prevent 40% of premature deaths that are caused by behavioural patterns.

At Quit Genius, we are inventing a new class of healthcare technology designed to treat addictions and prevent disease.

Join Us

Advisory board

We rely heavily on a fantastic team of advisors from leading digital health, health payers and brokerage companies. Our scientific advisors are the leading behavioral health and primary care researchers in their field.

Anmol Madan
Chief Data Scientist, Livongo
Gabriel Mecklenburg
COO & Co-founder, Hinge Health
Maayan Cohen
CEO & Founder, Hello Heart
Chris Chan
Innovation Lab, Mercer, Willis Towers Watson
Damien Marmion
CEO Global Health, AXA PPP
Junaid Bajwa
Chief Medical Scientist, Microsoft
Azeem Majeed
Head of Public Health, Imperial College London

Our Leadership

We are a diverse team of medical doctors, technologists and designers determined to transform healthcare and help our members list healthier, happier and addiction-free lives.

Yusuf Sherwani, MD
CEO & Co-founder
Maroof Ahmed, MD
COO & Co-founder
Sarim Siddiqui, MD
CPO & Co-founder
Ian Edmundson
CFO
Lucas Gordon
CTO & CISO
Ed Daley
SVP, Sales
Paige Swanepoel
VP, Marketing
Jill Bertolotti
Sr. Director, Client Success
Luke Fuszard
VP, Strategy & Partnerships
Hannah MacRae, DClinPsych
Head of Clinical Engagement
Selim Cherif
Sr. Director, Design

Our investors

Help us advance healthcare