Your Terms & Privacy Policy

We take this seriously.

Last updated January 16, 2019


This terms of use and privacy policy is for Quit Genius and served by Digital Therapeutics, Inc and our wholly owned subsidiary, Digital Therapeutics Ltd  (together, ‘Digital Therapeutics’, ‘us’ or ‘we’). We are committed to protecting and respecting the privacy of our users as ‘you’.

By accessing the website at (the ‘website’) or our iOS and Android applications (the ‘apps’), you are agreeing to be bound by these terms of service, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this website or the apps. The materials contained in this website are protected by applicable copyright and trademark law.

We are registered with the UK Information Commissioner’s Office as a Data Controller (Reg No. ZA188678), and have in place a comprehensive Company data protection policy and code of practice.

Dr Maroof Ahmed, our Chief Operating Officer, and Dr Sarim Siddiqui, our Chief Medical Officer, are the main authors of our apps and website content.

Not a medical device

Our apps should not be used as a medical device or in place of professional medical advice. The apps help guide you through your own personalised journey to quit smoking and is to be used as a tool for self-reflection. It should not be used as a diagnostic or therapeutic tool. The apps collect patient-related data which cannot be used to diagnose smoking-related or any other illnesses.

All information on our apps and website has been created as an educational resource, and should not be used as a substitute for proper and personalised professional medical advice or be used to make decisions about your health.

We also cannot answer any medical queries either through the apps or via email or any other means.

Use License

Permission is granted to temporarily download one copy of the materials (information or software) on our website and apps for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:

  1. modify or copy the materials;
  2. use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
  3. attempt to decompile or reverse engineer any software contained our website or apps;
  4. remove any copyright or other proprietary notations from the materials; or
  5. transfer the materials to another person or “mirror” the materials on any other server.

This license shall automatically terminate if you violate any of these restrictions and may be terminated by us at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.

Cancellation & returns

If you purchase your Subscription via an App Provider, you can cancel the renewal of your subscription at any time with the App Provider. If you purchase a subscription through the Quit Genius iPhone app or the Apple iTunes Store the sale is final and we can not provide a refund. Your purchase will be subject to Apple’s terms and payment policy, which also may not provide for refunds. If you purchase a subscription through the Google Play store the sale is final and we will not provide a refund. Your purchase will be subject to Google’s terms and payment policy, which also may not provide for refunds.

If you purchase your Subscription via an App Provider, you can cancel the renewal of your subscription at any time with the App Provider. You will not receive a refund for the fees you already paid for your current subscription period and you will continue to receive the Services ordered until the end of your current Subscription period.

If you purchase your Subscription via our website, you can cancel the renewal of your subscription at any time by contacting us by email at You will not receive a refund for the fees you already paid for your current subscription period and you will continue to receive the Services ordered until the end of your current Subscription period. All payments made are non-refundable and non-transferable except as expressly provided in these Terms.

Quit Genius reserves the right to cancel your order if your credit card is declined, if we suspect the order is fraudulent, or in other situations Quit Genius deems appropriate in its sole discretion. Quit Genius will not charge you or refund the charges for orders that we cancel. If you have any objections or concerns regarding charges, you agree to raise them with Quit Genius first. You agree not to cancel or reject any credit card or third-party payment processing charges unless you have made a reasonable attempt at resolving the matter directly with Quit Genius.

You must cancel your Subscription before it renews to avoid the billing for the next Subscription period. The renewal subscription fees will continue to be billed automatically until cancelled. Refunds cannot be claimed for any partial subscription period.

For nicotine gum orders, cancellation requests submitted by email and must be received at least two full business day prior to your next shipping date to avoid being charged. Cancellation requests through other channels may not be processed or take up to five business days.

You can also can return any of our physical products within 30 days of delivery for a refund or exchange.

To be eligible for a refund or exchange, your product must be unused and in the same condition that you received it. If your nicotine gum box or pouch has been opened or de-blistered, they will not qualify for a refund or exchange. If packages are sent to us in a poor condition, we also unfortunately won’t be able to give you a full refund or exchange.


We regularly review our educational material to ensure they are up-to-date and meet a reasonable standard of accuracy. However, the materials on our website and apps are provided on an ‘as is’ basis with no warranties, expressed or implied, and hereby disclaims and negates all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights.

Further, we do not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its website or otherwise relating to such materials or on any sites linked to this site.


In no event shall we be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on our website or apps, even if we or an authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

Accuracy of materials

The materials appearing on our website or apps could include technical, typographical, or photographic errors. We do not warrant that any of the materials on its website or apps are accurate, complete or current. We may make changes to the materials contained on its website or apps at any time without notice. However we do not make any commitment to update the materials.

External Links

We have not reviewed all of the sites linked to its website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by us of the site. Use of any such linked website is at the user’s own risk.

Privacy Policy

Your privacy is important to us. It is our policy to respect your privacy regarding any information we may collect while operating our website and apps. Accordingly, we have developed this privacy policy in order for you to understand how we collect, use, communicate, disclose and otherwise make use of personal information.

We have outlined our privacy policy below:

  • We will collect personal information, including health-related information or other types of sensitive personal data (collectively known as your ‘personal information’) by lawful and fair means and with your knowledge and consent. This information helps us personalise our apps and website experience to you. Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
  • We collect the minimum amount of information necessary to personalise our service. Some personal information, such as name, email address and password is mandatory, whilst the remainder is optional. However, by choosing not to provide this information, you may limit the potential benefits from using our App or Website.
  • We further use your personal information to continually support and improve our service and experience for our users in general. We may share this information in line with our privacy policy for research purposes, including with third parties in the healthcare and pharmaceutical industries. Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
  • When you start using our apps, we ask for consent to share your personal information with us and third parties. We will make readily available to customers information about our policies and practices relating to the management of personal information.
  • You are also asked for your consent to use cookies when browsing our website.
  • We will protect your personal information by using reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
  • We will make readily available to you information about our policies and practices relating to the management of personal information.
  • We will only retain personal information for as long as necessary for the fulfilment of those purposes.

We may process the following types of personal informations:

  • Personally identifiable information (including but not limited to name, gender, email address, date of birth).
  • Family, lifestyle, social, employment and educational details.

Additionally, we may collect other non-identifiable information to improve our service and maintain operational standards, including:

  • Device model, OS version and location.
  • Reflective smoking logs and exercise data.
  • Other data needed for analysis, resting or research.

In addition to information about yourself, it may be possible for you to submit other content, such as photos and other media, each of which you present through technology available through the App, including but not limited to our in-app community. It is entirely up to you whether you want to submit this additional information, and whether you would like to make it available to others – although information you share on the forum will automatically be shared with others, including users of the App and others on the internet. However, we have no responsibility for how people you allow to view your content (or the public if you make any information available to the public or post on the forum) use that material, or to whom they may forward it. We urge you to be very careful when deciding to disclose your personal data, or any other information, on the forum. Such personal data and other information will not be private or confidential once it is published on the forum.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained. We may change this privacy policy from time to time at our sole discretion.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal information.

If you wish to be informed what personal information we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your personal information.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of your personal information in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where we relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Modifying and Deleting Your Data

You can access and modify your personal information on the Website or App, or alternatively by contacting us via our Website.

If you want us to delete your account, please contact us directly with your request. We will take the necessary steps to delete your data as soon as possible, though some information may remain in archive as required by law.

Data storage, security and transfers

We store all your personal information on secure servers. In some cases, to ensure a fast user experience, we may store some data on your device.

Where you have chosen a password that enables you to access certain parts of our App, you are responsible for keeping this password confidential. We ask you not to share the password with anyone.

We do not store any credit or debit card information. Payments are processed via a third party payment provider that is fully compliant with Level 1 Payment Card Industry (PCI) data security standards. Any payment transactions are encrypted using SSL technology.

We encrypt data transmitted to and from the App. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

The primary store of your data is within the United Kingdom, in partnership with Amazon Web Services which is ISO 27001 compliant. Occasionally, we may process some of your data with third parties to use their software platforms who have servers outside the UK or EEA to send communication emails to our users, but always in accordance with data protection law and subject to strict safeguards.

Third Parties & Opting-out

Our website or apps may sometimes link to other websites and services. Any information that you provide on or to a third-party website or service is provided directly to the owner of the website or service and is subject to that party’s privacy policy. Our Privacy Policy does not apply to such websites or services and we’re not responsible for the content, privacy or security practices and policies of those websites or services. To protect your information we recommend that you carefully review the privacy policies of other websites and services that you access.

We may periodically send you free newsletters and e-mails that directly promote our services. When you receive such promotional communications from us, you will have the opportunity to “opt-out” (either through your Account or by following the unsubscribe instructions provided in the e-mail you receive). We do need to send you certain communications regarding the Services and you will not be able to opt out of those communications – e.g., communications regarding updates to our Terms of Service or this Privacy Policy or information about billing.


We occasionally hire other companies to provide services on our behalf, including, but not limited to, hosting of online resources, processing credit card transactions, consulting services, data analytics, printing, sending postal mail and processing membership and event registration. We will provide those companies with information they need to deliver the service. Third parties may collect information such as your IP address that may indicate your online activities over time or across different websites when you use our websites. At this time, this website does not respond to do-not-track signals.

Some of the third-party services that we use to monitor and analyze web traffic to keep track of user behaviour include:

  • Google Analytics (privacy policy) – We use Google Analytics to help us better understand traffic (add, organic and paid) to and from our site and apps.
  • Facebook Analytics (privacy policy) – We use Facebook Analytics to help us better understand the traffic that comes from our Facebook and/or Facebook ads
  • Mixpanel (privacy policy) – We use Mixpanel to track user behaviour in our apps
  • Delighted (privacy policy) – We use Delighted to measure how satisfied our users are via the Net Promoter Score metric.
  • Mailchimp (privacy policy) – We use Mailchimp to manage our email newsletter service and collect feedback from app users.

Resources & Further Information

© 2019 Digital Therapeutics, Inc