We’re a group of young doctors who noticed a trend that that despite the vast majority of smokers wanting to quit, few had access to the high quality behavioural therapy necessary to achieve long-term cessation. What’s more, there simply did not exist any evidence-based tools that we as doctors could advise our patients to use when they left the clinic room.
We believe that those who wish to quit smoking should have access to all the tools to make that happen.
We also believe that quitting any addiction doesn’t have to be a gruelling and horrible experience. We like to do things differently, so we’ve gamified Quit Genius to make the challenge more manageable, and who knows, maybe a little fun?
Quit Genius, which is the product of more than two years of research working with smokers, scientists and doctors, is just the start of the journey. With more than one billion smokers in the world, we recognise the need for innovative solutions, capable of delivering low-cost and highly scalable around-the-clock behavioural therapy to those who need it.