The Story

A passionate team of designers, doctors and engineers who really care.

Quit Genius was founded on the simple ideals that high quality evidence-based therapy should be available to all smokers at a revolutionary low cost.

We’re a group of young doctors who noticed a trend that despite the vast majority of smokers wanting to quit, few had access to the high quality behavioural therapy necessary to achieve long-term cessation. What’s more, there simply did not exist any evidence-based tools that we as doctors could advise our patients to use when they left the clinic room.

We believe that those who wish to quit smoking should have access to all the tools to make that happen.

We also believe that quitting any addiction doesn’t have to be a gruelling and horrible experience. We like to do things differently, so we’ve gamified Quit Genius to make the challenge more manageable, and who knows, maybe a little fun?

Quit Genius, which is the product of more than two years of research working with smokers, scientists and doctors, is just the start of the journey. With more than one billion smokers in the world, we recognise the need for innovative solutions, capable of delivering low-cost and highly scalable around-the-clock behavioural therapy to those who need it.

Our core values

Be open and honest

Being honest and transparent in everything we do harbors trust and faith. We apply this philosophy in every facet of our work from product development to research in the field. As doctors we know it is only through a strong foundation of trust and faith that something truly worthwhile can be built.

Do more with less

Building Quit Genius whilst at medical school meant juggling lectures, shifts at A&E and exams. But this taught us the importance of being resourceful. We may lack the resources of big pharma, but we thrive on being agile, lean, and thinking of clever ways to do more with less.

Always be learning

Continuous learning has never been more important! Whether it’s studying trends, undertaking research or enrolling in MOOCs, the acquisition of new knowledge and skills is a big part of our culture.


At Digital Therapeutics, we aren’t just a team, we are a family. You can rely on family to pull you through every adversity and push you to every success. We use the word “we”, because we are stronger together.

Tackle meaningful problems

We don’t shy away from tackling the big problems. Our goal is to bring together smart creatives from different backgrounds and with different viewpoints, to find ingenious solutions to the world’s biggest healthcare challenges.

Be humble

We strive to stay humble because we realise everything is temporary. No matter how many successes one may achieve, there are and always will be challenges just around the corner. We stay ready, so we don’t have to get ready.

Our advisors

Prof. Jason Satterfield

Professor of Clinical Medicine and Director of Behavioral Medicine at the University of California, San Francisco (UCSF).

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Dr. David Cox

Lecturer and public speaker on the science of mindfulness. Formerly Chief Medical Officer at Headspace.


Prof. Azeem Majeed

Chair of Primary Care and Public Health & Head of Department at Imperial College London

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Dr. Damien Marmion

Previously Chief Executive, Global Health at AXA. Managing Director, UK Insurance at BUPA.


© 2019 Digital Therapeutics, Inc