Dr. Maroof Ahmed, MD


Dr. Maroof Ahmed is a medical doctor who graduated from Imperial College London with dual degrees in Medicine and Business Management. He is the co-founder and COO of Digital Therapeutics.

Maroof spent 4 years conducting academic research in the fields of neurology, behavioural change, digital health and smoking cessation. He has published multiple peer-reviews papers on these topics and also acts as a reviewer for JMIR.

Whilst training to become a doctor, Maroof saw the impact smoking had on the lives of the patients around him and wanted to make a difference. So together with his co-founders, they put on hold their clinical careers to pursue Quit Genius full-time. This was a tough decision but they made this choice as it will allow them to make an impact on the lives of people worldwide at scale.

When Maroof is not at the office, his an avid football player and fan. He also enjoys going to the gym and travelling around the world.

Recent Publications

  • Lin Y, Tudor-Sfetea C, Siddiqui S, Sherwani Y, Ahmed M, Eisingerich AB. Effective Behavioral Changes through a Digital mHealth App: Exploring the Impact of Hedonic Well-Being, Psychological Empowerment and Inspiration. JMIR Mhealth Uhealth. 2018 Jun 15;6(6):e10024. doi: 10.2196/10024. PubMed PMID: 29907557; PubMed Central PMCID: PMC6026304
  • Tudor-Sfetea C, Rabee R, Najim M, Ahmed M, et al. Evaluation of Two Mobile Health Apps in the Context of Smoking Cessation: Qualitative Study of Cognitive Behavioral Therapy (CBT) Versus Non-CBT-Based Digital Solutions. JMIR Mhealth Uhealth. 2018 Apr 18;6(4):e98. doi: 10.2196/mhealth.9405. PubMed PMID: 29669708; PubMed Central PMCID: PMC5932330
  • El-Hilly AA, Iqbal SS, Ahmed M, et al. Game On? Smoking Cessation Through the Gamification of mHealth: A Longitudinal Qualitative Study. JMIR Serious Games. 2016 Oct 24;4(2):e18. PubMed PMID: 27777216; PubMed Central PMCID: PMC5099502
  • Al-Jibury O, Ahmed M, et al. The trend toward digital in medical education – playing devil’s advocate. Adv Med Educ Pract. 2015 Oct 13;6:581-2. doi: 10.2147/AMEP.S95309. eCollection 2015. PubMed PMID: 26508898; PubMed Central PMCID: PMC4610708
  • Patel M, Roberts RE, Arshad Q, Ahmed M, et al. Galvanic Vestibular Stimulation Induces a Spatial Bias in Whole-body Position Estimates. Brain Stimul. 2015 Sep-Oct;8(5):981-3. doi: 10.1016/j.brs.2015.07.030. Epub 2015 Jul 23. PubMed PMID: 26271154
  • Patel M, Roberts RE, Riyaz MU, Ahmed M, et al. Locomotor adaptation is modulated by observing the actions of others. J Neurophysiol. 2015 Sep;114(3):1538-44. doi: 10.1152/jn.00446.2015. Epub 2015 Jul 8. PubMed PMID: 26156386; PubMed Central PMCID: PMC4561633


If you want to contact Dr. Maroof Ahmed send an email to maroof@digithera.ai. He is also available on LinkedIn.

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