Surveys show that 68% smokers want to quit, yet only 3% actually shake the habit for good . There are many different methods of quitting out there, but a large systematic literature review has shown the most effective way to quit combines pharmacotherapy and behavioural support . This combination of two different methods works so well because they each tackle the two components of nicotine addiction; physical addiction and psychological addiction.
Physical addiction is all about the urges you have to smoke in order to experience the feelings of pleasure and calmness triggered by the nicotine and dopamine released in your brain. With physical addiction comes nicotine withdrawal, symptoms that occur when you stop taking nicotine. Pharmacotherapy aims to reduce the symptoms of nicotine withdrawal to help you quit. The main medications include nicotine replacement therapies, varenicline (Champix), and bupropion (Zyban) .
Psychological addiction involves the habits, feelings, or people associated with smoking. For instance, someone who smokes while enjoying their morning cup of coffee may find that they light up each morning without even thinking about it. Psychological addiction is less talked about, and as a result less often treated in those who try to quit smoking. But usually, it’s the most important and enduring component of smoking addiction, and the main cause of relapse in the long-term. At Quit Genius we are working to change that, by providing around-the-clock behavioural support just a few taps away.